Lionel, Plant Nutrition and Health Export Manager - Plant specialities

“My objective is to identify promising market segments and good growth drivers.”

Lionel, can you tell us more about Hexagri and about your job?

HEXAGRI, TECHNA Group’s subsidiary dedicated to plant nutrition and health, boasts genuine know-how in the field of foliar preparations. The company formulates, produces and markets solutions enabling plants to best express their productive potential.

As Plant Nutrition and Health Export Manager at HEXAGRI, my role is to support the company’s international growth. In concrete terms, my objective is to identify promising market segments and good growth drivers. This involves exploring potential avenues for building dedicated distribution networks for each market.

What does your job entail day to day?

I’m in permanent close contact with distributors to monitor their activities and guide them through the HEXAGRI product range. I make frequent trips outside France for field visits, to offer support to local teams. For example, I recommend technical and economic solutions designed to enable customers to improve their profitability, while adopting sustainable farming practices that respect both people and the environment.

Involved in numerous trial programmes, I contribute to trials conducted in partnership with independent experts and field trials on large parcels aimed at evaluating the efficacy of our solutions. I also contribute to the product registration validation process in the various countries explored: Turkey, Kenya, Ecuador, etc.

In addition, we take part in numerous trade fairs to promote the brand and establish a presence in new markets. To help me in my missions, I’m in regular contact with the group’s marketing and communication teams, particularly for the design of specific visuals and direct marketing initiatives.

TECHNA’s strengths

Through its different activities, TECHNA Group nurtures a single ambition: to successfully address the health and nutrition challenges of the future, developing solutions that fit squarely with a rational, eco-responsible approach. Being attached to TECHNA Group gives us access to the pooled resources of its various entities, particularly when it comes to trials. We can draw upon the support of the international subsidiaries and export teams to facilitate our development.

TECHNA Group’s strength lies in the technical capacity of its solutions and the complete product expertise, from design through to manufacture and marketing. This expertise stems from the in-depth know-how cultivated by HEXAGRI for more than 20 years.