More than nutrition

Christine, Technical sales rep - Animal specialities

Testimony technical sales rep in farms for animal specialities Nutral Techna

It’s my job to help farmers find solutions to their problems and optimise their farming operations.

Christine, can you tell us what a technical sales rep for animal specialities does?

As a technical sales rep for NUTRAL, TECHNA Group’s Animal Specialities subsidiary, I’m constantly out in the field working alongside my customers. I cover the Maine et Loire area in France, with the rest of the regional team.

What does your job entail day to day?

It’s my job to help farmers find solutions to their problems and optimise their farming operations. This involves going out to the farms themselves and supporting distributors and insemination centres. I cover the full range of livestock: cattle, goats, sheep, poultry and pigs. I use my expertise to address the specific issues facing farmers, from health and hygiene conditions to nutritional monitoring At the end of each visit, I update my customer files, a vital tool for keeping a check on the condition of the farm. I recommend animal specialities as part of a global approach aimed at improving the technical and economic aspects of the farm.
By providing regular feedback to my colleagues concerning my activities, I’m also helping to improve the formulation of NUTRAL solutions. NUTRAL technicians play an active and crucial role in the creation and validation of new specialities by taking part in field trials.
Lastly, I sometimes support external communication activities, taking part in trade fairs, exhibitions and other public events.

TECHNA’s strengths

The advantage of working for TECHNA Group is that we are more than just reps. Above all, we provide genuine technical expertise. I also help to set up field trials. We work in teams and with partners. We come into contact with a wide variety of farms and have excellent relationships with our farmer customers.


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